It all started with a cup of coffee.

Ok, so, the coffee itself didn't change my life, but it’s what happened between each sip that set everything in motion.

Picture this: I’m new to Australia, just a few weeks in, pretending like I have everything figured out while sipping on a coffee and on my 7th yawn of the hour. I was working on my next business idea when, in a moment of destiny, my research made me stumble across the concept of Open When letters.

Immediately sold, I cleared my screen faster than I could say “Eureka!” and dove headfirst into what would become the foundation of my new venture: Open When Co. As I dug deeper, I quickly realised I wasn’t alone in my discovery and newfound awe for Open When letters.

“Great. Just what I needed—more competition,” I initially thought. But if there’s one thing I’m good at, it’s turning challenges into opportunities. I’m an Aries, after all—if that doesn’t explain my relentless pursuit to come out on top, I don’t know what will.

As I found joy pouring more of myself into every detail of every kit, that’s when it finally clicked. I became obsessed with making these letters not just a gift, but a DIY experience. Whether you're putting together your kit solo over a glass of wine (or five) or getting the squad together for a bonding session, I wanted you to experience how the magic is in the making, not just the giving. Now, you don’t just get to gift something meaningful—you get to make it meaningful.